![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667377,width-640,resizemode-4/As-soon-as-we-entered-the-store-our-eye-was-drawn-to-a-gleaming-light-up-display-of-classic-North-Face-styles-positioned-in-front-of-the-companys-tagline-Never-stop-exploring-.jpg?71381)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![THE NORTH FACE Men's Resolve Jacket TNF Black (Size: XL) at Amazon Men's Clothing store: Athletic Shell Jackets THE NORTH FACE Men's Resolve Jacket TNF Black (Size: XL) at Amazon Men's Clothing store: Athletic Shell Jackets](https://m.media-amazon.com/images/I/712eauAgyFL._AC_UY1100_.jpg)
THE NORTH FACE Men's Resolve Jacket TNF Black (Size: XL) at Amazon Men's Clothing store: Athletic Shell Jackets
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667378,width-640,resizemode-4/The-new-North-Face-store-in-Soho-Manhattan-marks-the-debut-of-the-brands-new-store-strategy-which-will-be-replicated-across-all-global-physical-retail-locations-.jpg?90386)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667360,width-640,resizemode-4/The-city-section-includes-several-updated-versions-of-classic-looks-.jpg?80571)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667369,width-640,resizemode-4/The-store-has-essentials-like-the-Denali-fleece-as-well-as-new-features-like-individual-booths-with-mirrors-for-shoppers-to-try-on-apparel-and-hooks-to-hang-their-bags-and-belongings-.jpg?106144)